How We Helped an Agro Distributor Boost Revenue with a Custom CRM
When a regional agro distributor approached Agritek, they were dealing with a situation all too common in the industry: disconnected systems, manual client follow-ups, and a complete lack of visibility over their sales pipeline. Their team was motivated, but their tools were outdated. Spreadsheets, printouts, and memory-based reminders were the norm.
The Challenge
The distributor had more than 15 field reps, dozens of clients across multiple cities, and no centralized place to manage leads, orders, or customer history. It became clear that scaling with this structure would only multiply inefficiencies. Managers couldn’t track performance, customers weren’t getting consistent service, and follow-ups were missed frequently.
The Agritek Approach
We began by mapping out their sales process, from prospecting to payment. From there, we developed a custom CRM tailored to their daily routines. The system was mobile-first, allowed offline use, and included features such as: automatic reminders, geolocation tracking of visits, integrated order generation, and dashboards for leadership to view real-time performance.
We also integrated this CRM with their billing system and logistics department, so each sale would trigger a workflow that ensured on-time delivery and accurate invoicing. All reps received training, and our team provided real-time support during the rollout phase.
The Results
In the first three months:
- Client response time dropped by 40%
- Sales team productivity increased by 30%
- Repeat orders from existing clients went up
- Managers began using data to coach and support reps more effectively
But perhaps more importantly, the company transformed its culture. Reps started using the app not because they had to — but because it made their life easier.
Want a CRM that really fits your business?
We don’t sell templates. We build solutions that work in the real agro world. Talk to our consultants via WhatsApp or email us at pedro@agritek.com.br.
